Reach them at the exact second.
Shush pins comments and reactions to the timestamp of a film or live event. Your brand belongs there too — at the specific moment you choose, when the audience is already watching, already feeling it.
Contextual placement. Every impression is tied to a specific scene, event, or timestamp — not a category keyword.
Doom-scrolling. Shush users open the app because they are actively watching something. Attention is already committed.
United States only, for now. A focused audience in one market — easier to measure, easier to attribute.
The format. Not the inventory.
Standard advertising runs around content. Pre-roll before the film. A banner between episodes. The audience tolerates it because they have no other choice.
Shush advertising runs inside the experience — at 01:12:40, when the hero walks through that door. When the crowd noise peaks. When the camera cuts to the thing everyone will be talking about tomorrow.
Moment-specific placement is not a feature. It is the format.
The audience you want.
Shush users are not casual scrollers. They are the people who pressed play on purpose.
Film enthusiasts
They watch on purpose, notice the details, and come back for rewatches. The kind of audience that remembers what brand ran next to the scene they loved.
Live event audiences
Concerts, premieres, sports. When Shush is open during a live event, thousands of people are watching the same second at once — and your placement is in the room.
Social viewers
Groups watching together remotely. The watch party segment that drove a decade of streaming growth, now with a dedicated social layer. They share what they see.
Why partner now.
First-mover rates
Shush is new. Launch partners set the price floor, the format expectations, and the category precedents. That advantage does not exist in year three.
Format you can own
Moment-specific advertising is not yet a standard IAB unit. Early partners have the opportunity to define what it looks like, not inherit someone else's template.
Direct conversation
We are talking to a small number of partners right now, not running an open exchange. Every early advertiser gets a human conversation, not an automated buy.
Start a conversation.
Tell us who you are and what you are working on. We will be in touch within two business days.